Our new partnership with Juwai.com will bring potential buyers from China’s 300 million new skiers for ski properties around the world.
We’ve teamed up with China’s number-one portal for overseas real estate Juwai.com to put the thousands of ski properties listed on SnowOnly in front of China’s 300 million new skiing enthusiasts.
Juwai.com is developing a specialist ski property section on its site to showcase our properties to its 3.1 million average monthly online audience.
China is fast becoming the world’s largest winter sports market with real estate investment already following the consumer trend to embrace snow sports.
We want our partnership with Juwai.com to make it easier for Chinese to find just the right ski properties, at the right price, and in the right location for their needs. No one could do better than Juwai.com at helping us reach the largest possible audience of Chinese snow property buyers so we are delighted to have been able to secure a partnership with them.
How our sellers will benefit
When a seller signs up with SnowOnly, they will have the option to add an additional service which means their property will be promoted on Juwai.com until it sells. This means the properties will be easily seen by Chinese buyers as they will be on a locally hosted website and therefore will not fall victim to the firewall that blocks sites of non-Chinese origin.
The opportunity from Chinese buyers
China already has more skiers than every country in the world, except the United States and Germany. The Chinese government made an official commitment to introduce 300 million Chinese to skiing and other snow and ice sports by 2022. From virtually nothing just 10 years ago, the number of skiers in China had surged to more than 13 million by 2018.
About 18 per cent of Chinese skiers have skied overseas. Their top ski destinations are Japan, South Korea, and Switzerland but we expect to see this expand to other well-known ski destinations in France, Austria and Italy. The top destinations for Chinese homebuyers are the United States and Australia.
China will host the 2022 Winter Olympics in Beijing and projects the Chinese snow sports business will be worth 1 trillion yuan (US$149 billion) annually by 2025, more than seven times the US$20 billion yearly contribution of snow sports tourism to the US economy.
The result of all of this is a greater awareness and demand for skiing vacations overseas. That will directly translate into ski property sales.