Oct 08, 2018 / SKIING

The Slopes are the New Catwalk - 2018 Ski Trends

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Skiing is a stylish sport and so ski fashion is an important part of the culture. Wearing the right gear from celebrated brands and buying equipment from quality suppliers are both key.

You can still look cool while on the slopes so make sure you keep an eye on what’s fashionable in the world of ski clothing & accessories. Stay stylish on your skis and at the après bar!

We’re here to give you some insider tips!


Ski apparel brands are constantly evolving and there are plenty of fresh newcomers to the market to keep an eye out for, which is all part of the fun.

You’ve got your classic North Face and Columbia Sportswear that excel in designing functional and fashionable outdoor gear you can always rely on for your pursuits. But there are also some gorgeous lesser known brands that exude fashionable elegance whilst being expertly designed for winter sports.

Skiing is not just a sport, it’s a lifestyle.

Helly Hansen is a much loved Norwegian brand which oozes cool and credibility. The brand designs a full range of winter sports apparel for men, women, small and older children.

You can be confident that its beautifully designed gear will keep you warm and dry on the slopes while keeping you on trend too.

This season, the brand’s range of new autumn coats for women features a mixture of stunning fitted insulated jackets; the insulated rain trench coats have been bestsellers for this upcoming season.


Trench coats have been all over the catwalk this year, so it’s unsurprising to now find wintery versions on the slopes of Verbier and Val d’Isère.

Elsewhere, let’s look at an iconic designer. Stella McCartney has had a long time collaboration with Adidas, which has moved mountains in its efforts to render high end ski fashion more affordable in what has traditionally been a luxury market.

We love her Autumn & Winter activewear collection for this year. Her women’s activewear range is full of geometric patterns and prints, wet look fabrics and activewear that has a real urban feel to it. She hasn’t designed a full ski range but there are some perfect pieces amongst these collections that will compliment your ski outfits perfectly; like this jacket:


Credit: Pinterest

A brand we have been hearing an increasing buzz around this year is edgy Scandinavian clothing brand SOS Black Snow. Their Slope Fashion collection contains an absolute plethora of stunningly trendy, well-designed ski wear that will make you feel like a million dollars on the slopes, without putting you too much out of pocket. Its men’s collection is all on sale too, so get there quick.


(SOS Black Snow Instagram)

As with many of the other ski brands, you’ll be seeing plenty of faux fur, camo and a bit of animal print (though not the garish kind) in designs this season, as well as the classic favourite puffer jackets and parkas – with warm fur hoods.

We must also mention ski clothing brand royalty Arc’Teryx, the high end Canadian brand that makes apparel that is ‘built for the mountains’.


It calls its design and production ‘obsessive and precise’ and due to the brand’s location in the ‘Canadian mountain wilderness’. The team is expert at designing items you need to be wearing to stay safe, dry, warm and alive when adventuring through cold mountainous terrains.

Despite the sheer practicality of their garments, you can’t help but admire the fashionable side of their products. They always appear in lists of top ski brands, they are worn by celebrities all over the world and have won multiple awards from multiple sports and men’s lifestyle magazines.

Another top brand that we love and are hugely popular with the British is of course Oneskee. It is a young, British brand which has surged in popularity and taken social media by storm.

We love the Arc’Teryx range, with its beautiful retro look, without looking kitsch. It also offers incredibly reasonable prices compared to countless other high-end ski brands, so the range is definitely worth checking out whilst planning your ski season wardrobe.

Credit: Oneskee

Shopping for new ski clothing is almost as fun as planning and booking your ski trip.

The most important function of your ski outfit is of course to keep you warm and dry on the slopes – but when a brand can achieve this alongside stylish and eye-catching designs, hen it’s won the race!

If you love noting better than testing out your chosen ski gear looking fly on the slopes, maybe it’s time to consider a longer-term commitment to your favourite ski resort. We have a range of beautifully stylish ski homes listed on SnowOnly, and our team is ready and waiting and only too happy to help you find on that suits you perfectly.